THE STORY

SB LONDON was founded in 2015 by Punam Gudka.  Inspired by her Indian heritage, never-ending search for objects d'art and love of creating beautiful pieces of jewellery and accessories, that are wearable, versatile, yet timeless.

'I have always been inspired by women who are in search of something unique'

With fifteen years experience working with luxury products, from bespoke eyewear to runway collections, we know how a luxury product should look & feel to the wearer, as well as, the importance of a high quality finish.

In 2013, the journey began with SIENNA BELLA, capsule collections of one-of-a-kind clothing and accessories constructed using traditional Indian printed fabrics & vintage textiles.  

Following a majestic trip to Jaipur, the 'Pink City' of India, Punam found herself madly, deeply in love with gemstones.  From this journey came a capsule collection of one-of-a-kind handmade semi-precious beaded earrings, necklaces, bracelets and rings. 

A love of making jewellery evolved into working on more technical fashion forward designs using precious metals, precious and semi-precious gemstones.  The Bella Ball Pendant was the very first piece created, inspired by love, light and positive energy and it just went from there...

SB LONDON’s manifesto is to create collections of Demi-Fine Jewellery that can be worn from Day to Night.

 ‘Our jewellery capture's a woman's spirit without detracting from her essence’.

SB LONDON Collections include: Bella Ball Collection, Pout Collection, Haute Pout Collection, Butterfly Collection and BamBar Collection.

We are on a journey, follow it and most importantly...ENJOY!

XOXO